Connecting Cultures Through Storytelling
Signal & Story Group, is a Virginia-based media, public relations, and audio-visual production company designed to bridge Hispanic/Latino communities with non-Hispanic businesses, institutions, and organizations through culturally competent communications, professional media production, and strategic storytelling.
The company operates through a dual-brand model:
Signal & Story Group serves corporate, institutional, civic, nonprofit, and campaign clients.
Somos Puente Media serves community-centered initiatives, cultural events, advocacy, and grassroots outreach.
This structure enables the company to deliver high-quality AV and PR services while serving as a trusted cultural connector, thereby increasing reach, effectiveness, and equity in communications.
Our Services
Signal & Story Group
Professional media. Cultural intelligence.
Serving corporations, institutions, and agencies seeking strategic, culturally informed communications.
Somos Puente Media
Somos el puente. Nuestra voz.
Nuestro poder.
Centering community stories, grassroots engagement, and culturally rooted media.
Same expertise. Two pathways.
One mission: bridging culture, message, and impact.
Culturally Competent Communications
& Outreach
We help organizations authentically connect with Hispanic and Latino communities by aligning their messages, cultures, and intentions.
Our culturally competent approach goes beyond translation—building trust, relevance, and long-term relationships between institutions and the communities they serve.
Services Include:
Hispanic/Latino audience engagement strategies.
Bilingual and bicultural messaging.
Community-based marketing
Stakeholder and partner engagement.
Trust-building and relationship-centered initiatives.
Cultural advising for campaigns and programs.
Strategic Storytelling
& Brand Narrative
Stories shape perception and move people to action.
We craft intentional narratives that elevate your mission, strengthen credibility, and connect your brand to the communities you aim to reach, whether corporate, civic, or grassroots.
Services Include:
Campaign messaging and narrative development.
Brand positioning and identity alignment.
Strategic content planning.
Documentary and mission-driven storytelling.
Community-centered story amplification.
Messaging for advocacy, education, and civic engagement.
Public Relations
& Strategic Communications
We manage your voice in public spaces with clarity, care, and cultural intelligence.
From proactive media engagement to crisis moments, we help organizations communicate with confidence while remaining accountable to the communities they serve.
Services Include:
Media relations and press outreach.
Press releases and media kits.
Crisis and community relations.
Public affairs and issue-based communications.
Institutional and campaign communications.
Reputation and message management.
Media Production
& Event Strategy
We deliver high-quality, professional media and event production that brings stories to life.
From community festivals to corporate campaigns, we handle strategy, production, and execution, ensuring every experience is engaging, accessible, and impactful.
Services Include:
Audio-visual production (video, promo, campaign, documentary)
Livestreaming and hybrid events.
Event AV: sound, staging, & lighting.
Community and corporate event strategy.
Cultural celebrations, festivals, and public forums.
Advocacy events, fundraisers, and outreach activations.
Equipment rental and technical support.
About Signal & Story Group
Our Mission
To connect communities and institutions through powerful storytelling, culturally grounded strategy, and professional media production.
Our Vision
A future where communities are not spoken for—but heard, seen, and represented with equality, dignity, accuracy, and power.
Our Core Values
Bridge-Building: We exist to connect worlds that rarely speak directly to one another.
Cultural Integrity: Culture is not a marketing tool—it is a lived experience.
Professional Excellence: Community-centered work deserves world-class execution.
Trust & Accountability: We build long-term relationships, not one-off projects.
Voice & Visibility: Those closest to the story should shape the narrative.
BRAND POSITIONING STATEMENT
Signal & Story Group is a media and communications firm that bridges culture and credibility—helping organizations reach Hispanic and Latino communities authentically while providing professional AV and PR services rooted in trust, strategy, and lived experience.
Category: PR, Media & AV Production
Differentiator: Cultural fluency + professional execution
Audience: Corporations, nonprofits, public agencies, campaigns, and community organizations
Business Hours
- Mon - Fri
- -
- Sat - Sun
- Closed
1552-1570 Broadway New York NY US 10036
Contact Us
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